Peugeot unveils fastback 'New Peugeot 408' for the first time
Peugeot unveiled the C-segment fastback ‘New Peugeot 408 (New 408)’ for the first time on the 22nd (local time), ahead of its global launch in the first half of 2023.
The new 408 is a fastback model that adopts a new body design that has not been seen in the existing automobile market as well as the 200-year history of the Peugeot brand.
The 'New 408' realized a dynamic fastback silhouette through a low total height of 1,480mm and improved fuel efficiency by completing an efficient air flow. Peugeot's signature lion fang-shaped headlamp and rear LED lamp boast a unique charm, and the latest emblem in the shape of a lion's head is installed to reveal the brand identity.
The 'New 408' offers comfortable and spacious second-row seats that are hard to find in a C-segment fastback through a longer wheelbase of 2,790mm. The trunk also provides 536 liters (1,611 liters when the rear seats are folded), providing the highest level of space utilization compared to its class.
The driver's seat is equipped with Peugeot's digital i-Cockpit®, inspired by the cockpit of a fighter jet. Safe driving is possible as the driver can recognize the instrument panel and road conditions without taking their eyes off the driver, and the compact design of the steering wheel provides agile movement.
The powertrain of the 'New 408', which was first unveiled to the global market, consists of two plug-in hybrids with 180 horsepower and 225 horsepower, respectively, and a 130 horsepower gasoline engine. All are interlocked with an 8-speed EAT transmission, and efficiency has been increased through a fastback design with low air resistance and weight reduction. A pure electric version will be introduced later.
The 'New 408' provides a high-level driving assistance system through six cameras and nine radars. It is equipped with adaptive cruise control with stop and go function, long-range (75 m) blind spot monitoring, night vision and rear collision warning.
“The New 408 perfectly expresses Peugeot’s philosophy and creativity through a fastback design that combines elegance and originality,” said Linda Jackson, Peugeot CEO. You will be able to enjoy the